PrimePlayer Marketing

We worked wih Vespa USA to develop a series of Dealer Site templates that local dealers could use for their online presence. This one provided bike configuration and e-commerce capabilities.

PrimPlayer Work

PrimePlayer Marketing

Another Local Dealer template emphasizing the lifestyle and legacy of the Vespa brand.

PrimPlayer Work

PrimePlayer Marketing

PrimPlayer Work

PrimePlayer Marketing

Nature needed a brand family for its lawncare fertilizer product line that would stand out from the crowd and instantly communicate the key features and benefits.

PrimPlayer Work

PrimePlayer Marketing

In late 2007 the user base was ready for a site built for 1024 width monitor. We took advantage of this rare global project to revisit design standards, reducing the range of styles, and simplifying the overall experience. The general principles are still in effect today.

PrimPlayer Work

PrimePlayer Marketing

In early 2007, Netflix launched their online video offering that has been well received, with over 10 million views in the first 8 months. The experience is drop dead simple and is intended to "just work".

PrimPlayer Work

Hallmark.com

The concept is simple; create a mobile app that privately and passively identified all the places you go, organizing them into your personal Placebook available online and on the go. Travel tools were added when we were forced to change names (PlaceBook was deemed too similar to some other company). Design was inspired by real world metaphors and with tablets in mind.

Hallmark Work

PrimePlayer Marketing

PrimePlayer, a startup focused on the sports medicine industry, needed marketing material to communicate who they were and what they did. The solution established design styles that were resued in other projects.

PrimPlayer Work

PrimePlayer Corporate Website

PrimePlayer's website continued the theme of strong imagery and red rectangle anchors for key messaging. The site was also binary, with one path leading to corporate info and the other focused on products.

PrimPlayer Work

PrimePlayer Marketing

Primeplayer's main product was an online web application that provided sports training, equipment, injury, and treatment information, all fully customized to the individual.

PrimPlayer Work

PrimePlayer Marketing

Like.com made shopping for clothes and accessories magical through their personalization and visual search features. We expanded our reach and revenue by 3x over 2.5 years through optimization and evolution of the flagship site as well as expanding our properties to over 7 including personalized email advertorials, hyperrealistic style builders, expert Q&A , and editorial sites covering all aspects of fashion & softgoods shopping and discovery.

Sold to Google and folded into Google Shopping.

 

PrimPlayer Work

 

PrimePlayer Marketing

This PR event, which combined movie screenings with live music performed by actors, was supported by this mini site.

PrimPlayer Work

PrimePlayer Marketing

Another PR event which presented famous movies in famous places over a summer.

PrimPlayer Work

PrimePlayer Marketing

Sometimes going broad really means going broad. in a 6 month period, over 90 ideas were explored, revised, tested qualitatively and quantitatvely, and revised some more. The one in the center was established as the new Netflix Acquisition design in 2004 and hasn't changed dramatically since.

PrimPlayer Work

PrimePlayer Marketing

In the Games and Movies group at CBS Interactive, we've been working hard extending our reach (Xbox, mobile) and expanding our features (gameplay data, social) as well as supporting our news, reviews and events coverage for our 40 million uniques a month.

PrimPlayer Work